Free Tool · For CMOs, sponsors, government & corporate affairs

Podcast Sponsorship ROI Calculator

Model the indicative media value of a sponsorship across long-form episodes, short-form clips, social, newsletter and live activations — then see the ENTROGX partnership package that fits your objective and investment.

Campaign framing

Campaign objective

Target audience

Geography

Content usage rights required

Investment & deliverables

Proposed investment (USD)

Number of sponsored episodes

Expected long-form views / listens per episode

Short clips per episode

Average clip views

Social posts

Average impressions per post

Newsletter placements

Newsletter audience

Expected open rate (%)

Live-event attendees

Live estimate

$50,256

Total indicative sponsorship value

Estimated total reach: 512,670
Value-to-investment: 2x
Indicative ROI: 101%

This is an indicative media-value estimate based on comparable market benchmarks. It is not a guaranteed financial return, and actual performance varies by campaign, audience and market conditions.