Executive Media Readiness Scorecard

My area of expertise is defined clearly enough that others can repeat it accurately.

I know exactly which audience I want to influence and where they pay attention.

My point of view is clearly differentiated from other leaders in my sector.

My profile, bio and titles are consistent across every platform and publication.

I have a compelling executive story that connects my career to where my industry is going.

I can support my claims with specific evidence, results and named achievements.

I can simplify complex ideas so non-specialists understand and remember them.

My core messages stay consistent across interviews, stages and written content.

I publish or appear on credible platforms on a predictable, ongoing basis.

Searching my name surfaces strong, current and intentional results.

I receive inbound invitations to speak, comment or appear in the media.

My ideas travel beyond my immediate network into new audiences and markets.

I have defined content pillars rather than posting on whatever comes to mind.

I publish consistently to a rhythm I can sustain.

My content demonstrates original thinking, not recycled commentary.

I have a system that repurposes one idea into multiple formats and channels.

I have three key messages I can deliver confidently in any interview.

I am prepared for difficult, sensitive or adversarial questions.

I have professional media assets — headshots, bio, showreel and one-pager — ready to send.

I can respond to a media or speaking opportunity within 24 hours.